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Product + Merchandising Leader

building brands, communities, and experiences that move people

For the past 13+ years, I've helped brands grow through product strategy, merchandising, retail experiences, and community building. From leading merchandising initiatives for national retailers to owning and operating a boutique fitness business, my career has been centered around one question:

How do we create products and experiences that move people?

Understanding the Consumer Through Movement

Understanding the Consumer Through Movement
Building a Community-Driven Retail Business

Building a Community-Driven Retail Business
Scaling Merchant Success

Scaling Merchant Success
Creating a Category Destination

Creating a Category Destination
Merchant's Notebook

Merchant's Notebook