I'm a product and merchandising leader with 14+ years of experience building consumer-first assortments, driving retail growth, and creating meaningful brand experiences across fitness, lifestyle, and retail brands. My career spans corporate merchandising and entrepreneurship, giving me a unique perspective on how product strategy, consumer insights, and business performance come together to create meaningful customer experiences.

Throughout my career, as a merchant, business owner, and fitness professional, I've been passionate about creating products and experiences that inspire people to move, perform, and connect. I build businesses by deeply understanding people. Sometimes that happens through product. Sometimes through community. Sometimes through retail. But it always starts with the customer.

What lights me up? Building brands, experiences, and communities that move people.