Building a Community-Driven Retail Business
As a boutique fitness business owner, I was responsible for far more than operations. I led merchandising, retail planning, marketing, customer experience, and team development while building a business centered around community and wellness.
The opportunity required balancing performance with an authentic, remarkable customer experience - creating a space where members felt connected both to the barre3 brand and to each other.
Challenge:
Competitive Market
Member Retention
Retail Growth
Community Engagement
My Role + Approach:
Leadership Strategy
Financial Planning
Team Hiring & Development
Apparel & Accessory Merchandising
Assortment Planning
Retail Strategy
Marketing
Leading Remarkable Classes
Results
Consistently grew total sales and annual recurring revenue - year over year.
Strengthened community engagement. Increased member retention and product offerings.
