As a boutique fitness business owner, I was responsible for far more than operations. I led merchandising, retail planning, marketing, customer experience, and team development while building a business centered around community and wellness.
The opportunity required balancing performance with an authentic, remarkable customer experience - creating a space where members felt connected both to the barre3 brand and to each other.
Building a Community-Driven Retail Business
Challenge:
Competitive market
Member retention
Retail growth
Community engagement
My Role:
Leadership Strategy
Financial Planning
Team Hiring & Development
Merchandising
Assortment planning
Retail strategy
Marketing
Leading Remarkable Classes
Results
Consistently grew total sales and annual recurring reveneue - year over year. Strong community engagement. Increased member retention and product offerings.
