Building a Retail Business Inside barre3
As a barre3 business owner, I gained a holistic perspective on how merchandising, marketing, operations, and customer experience work together to drive growth - an approach that continues to shape how I think about product strategy today. This included building a retail business within my boutique fitness studio for incremental volume.
My Approach:
Studied member purchasing behavior & sales trends
Curated seasonal assortments
Built seasonal product stories
Merchandised the studio
Trained Sales Team on product knowledge
Created launch moments
Managed wholesale buying decisions for women’s fitness and lifestyle apparel
Challenge:
Retail represented ~10% of revenue, but played an important role in client engagement and profitability
Results
27% revenue growth
higher client engagement
strong retail culture
