I'm a product and merchandising leader with 14+ years of experience building consumer-first assortments, driving retail growth, and creating meaningful brand experiences across fitness, lifestyle, and retail brands. My career has spanned corporate merchandising, SaaS, and entrepreneurship, giving me a unique perspective on how product strategy, consumer insights, and business performance work together.

As a lifelong fitness professional and wellness advocate, I'm passionate about creating products and experiences that inspire people to move, perform, and connect. I thrive in collaborative environments where consumer insights, creativity, and cross-functional partnership come together to build impactful brands and experiences.

What lights me up? Building brands, retail experiences, and communities that people want to be part of.